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Encoding Video for PowerPoint
by Jan Ozer, April 18th 2005 - discuss this article...

About
Jan Ozer
Jan Ozer (pictured to the right) has worked with
digital video since 1991, originally in the video compression
industry and since 1996 as a contributing editor for EventDV
and PC Magazine.
Jan teaches courses in digital video production,
both privately and for the University of Wisconsin Department
of Continuing Education, and shoots and produces DVDs for
local musicians near his hometown in Galax, Virginia. DV 101 is Jan’s tenth video-related book.
Read
Jan's interview here...
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Which Codec?
A codec is a compression technology, and you have
several choices. I like Windows Media for two reasons.
First, at similar data rates, Windows Media quality, when encoded
using variable bit rate techniques (middle picture on the right),
exceeds the quality of all competitive technologies, except for
RealVideo, which is neck and neck.

Figure
1: Codec quality at 1.5 mbps - click image or this link
for a larger view...
With Windows Media files, however, you can use any of the three
available techniques for inserting the file into PowerPoint (Insert
Action, Insert Movie, Object Linking). With RealVideo files, you
can only use the first, Insert Action, where PowerPoint will call
RealPlayer to run and play the file as a separate application.
This is OK, but can’t match the neat embedded look available
with both of the other insertion options.
For the record, QuickTime files are limited to the same insertion
options as Real, while MPEG-2 and AVI files can use all three insertion
options, just like Windows Media.
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What Data Rate?
Data rate is content dependent, and typically the greater the
motion in the video, the higher data rate you’ll need to
produce artifact free videos. Conversely, for low motion videos
like talking head shots, you can produce good quality video at
lower rates.
Typically, for low motion video, I start at about 2 megabits per
second (mbps). If the quality is good, I use that, if not I’ll
bump it higher at increments of 500 kilobits per second until quality
is acceptable. Rarely have I ever had to exceed 4 mbps to achieve
acceptable quality.
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What Resolution?
The general rule used to be 320x240 resolution, but that was back
when screen resolutions were 640x480. Now, they’re 1280x1024
or larger, which means encoding at or close to full resolution.
Whatever resolution you choose, be sure to maintain a 4:3 aspect
ratio between horizontal and vertical pixels. For example, I generally
encode all full screen videos at 640x480 resolution, as shown in
the Movie Wizard from Movie Maker 2 in Figure 2.

Figure 2: Encoding for PowerPoint with Movie Maker 2.
If you decide to go smaller than 640x480, use 4:3 resolutions
like 480x360, 320x240 or 240x180, which ensures that your video
will
display without distortion.
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What else do I care about?
Briefly, most video starts life in interlaced mode, where each
1/30th of a second of video is divided into two fields, one displaying
odd lines on the TV screen (1,3,5) and the other displaying even
lines (2,4,6). Note that when captured by the camera, these fields
were actually shot 1/60th of a second apart.
At PowerPoint resolutions, Windows Media Video uses progressive
display, which combines two fields into one frame displayed from
top to bottom. However, Movie Maker 2 isn’t particularly
adept at de-interlacing, or removing artifacts that often result
in high motion videos when your combine two fields into a single
frame. These are shown on the left in Figure 3.

Figure 3: The benefit of high quality de-interlacing provided
by Sony's Vegas Video.
On the right, I’ve produced the same file to the same parameters,
but encoded with Sony Vegas Video 5, which has a great de-interlacing
filter. Whenever you see artifacts like those shown on the left,
recognize that you either forgot to set the de-interlacing filter
properly, or that it simply doesn’t work that effectively.
If the latter, you’ll need to find a different encoding tool.
I explain these concepts in more detail in DV 101, and show how
to de-interlace in Adobe Premiere Pro (and Encore) in a workbook
available at www.doceo.com
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