Michael Doyle (pictured to the left) is the Chairman
and Chief Executive Officer Of Impatica.
He has founded several successful high technology companies including
Computer Innovations which became Canadas largest personal
computer sales and service organization with revenues of over one
billion dollars annually. Mr. Doyle served as a member of Canadas
National Advisory Council on the Information Highway and on the
Ministers Council on Educational Technology. He started his career
as a Systems Engineer with IBM Corporation and co-founded Impatica
in 1998. Other founders included his daughter Catherine and son
Eric both of whom are are Computer Engineering graduates who continue
to play key roles in the Company.
Geetesh:
Michael:
Tell us something about Impatica.
Impatica products enable users of Microsoft PowerPoint and
Macromedia Director to deliver their content plug-in free,
to Java-enabled computers and other devices, even at dial-up
speeds. These presentations can be synchronized to video
and scrolling text, complete with indexing, navigation, and
search capabilities using Impatica OnCue. Approximately 2,000
organizations including some 1,500 colleges and universities
and hundreds of corporations use Impatica products to communicate
more effectively with hundreds of thousands of people every
day.
Geetesh:
Michael:
Where would the online rich media industry be in a year
from now?
I believe that there will be continued adoption of online
rich media as a way to effectively communicate with an increasingly
distributed and mobile audience. Bandwidth will continue
to be an issue, particularly as mobile workers adopt the
use of low-bandwidth cellular modems for their Internet connections.
I think you will also see an increase in the delivery of
online rich media presentations directly to a variety of
mobile devices. These devices will use a number of operating
systems and delivery platforms. MMS and J2ME MIDP seem to
be the emerging leaders.
Geetesh:
Michael:
Most of Impatica's competitors have used either Flash or WindowsMedia
based solutions as part of their online rich media strategy. Why
did Impatica use the unconventional Java route?
Flash, Shockwave, Windows Media and Real Networks based
solutions are much more limited in their reach across platforms.
For example, many banks still have pockets of OS/2 machines
and other legacy systems. Once you extend delivery outside
of the organization, say to people in their homes or on mobile
devices, there is no control over the client device. Our
customers, who include many of the largest companies in the
world, tell us they like both the security and platform independence
that Java provides. Plus, our player applet streams just
before the content, so viewers dont have to worry about
versions or downloads, eliminating many of the headaches
experienced with the plug-ins you mentioned.
In addition, since we have developed our own multimedia
playback system on the Java platform rather than relying
on a third-partys multimedia player, we are able to
tailor it to suit the needs of our customers. The result
is that we are able to more faithfully reproduce the PowerPoint
experience, including its great slide transitions, animations
and interactivity. Some of these features would not have
been possible to achieve on another platform.
Geetesh:
Michael:
You are the first online rich media vendor to go cross
platform by providing a desktop based solution now for
the Mac as well. What motivated that decision?
Approximately 50% of the computers in US schools today are
Macintosh. Even within our corporate client base, we find
pockets of Mac users. Many are creating content using PowerPoint
and are facing the same issues of file size, platform and
security as their counterparts using Windows. In fact, in
many cases, these issues are amplified by the fact that they
are trying to share PowerPoint files with Windows users who
have different versions of PowerPoint and fonts installed.
By using Impatica for PowerPoint, Mac users can ensure that
their PowerPoint showand more importantly, their messagewill
reach their entire audience just they way they intended.
We announced both Impatica for PowerPoint and Impatica OnCue
so that Mac users would have the same options open to them
as Windows users. We simply were responding to a stated user
need.
Geetesh:
Michael:
What new features are being unwrapped in the next version of Impatica?
We just began shipping Impatica for PowerPoint version 3
for Windows last week. With this version, impaticized presentations
look even better, since text and shapes have smooth edges.
In addition, it has the major advantages of supporting the
great transitions and complex animations that were new in
PowerPoint XP and 2003, plus a variety of other PowerPoint
features such as transparency, animated GIFs, and sound on
click. We also simplified publishing to Learning Management
Systems, automated SCORM package creation and added a new
file format capable of stand-alone playback. All of this
means that there is now even more flexibility in the creation
and the delivery of engaging presentations.
Please have a look at the following announcement for a multimedia
overview and sample of our version 3 product:
Impatica is a world-wide organization with support in North
America, the UK and Japan. We provide support by telephone
and e-mail. Training is also available. Through very active
user groups in both the US and UK we get a great deal of
support and very helpful feedback from our customers. Listening
to and supporting our customers is the most important thing
we do.
Geetesh:
Michael:
PowerPoint gets the blame for everything from space shuttle disasters
to disaster board meetings. What do you think?
There is no doubt that PowerPoint can be used to turn a
very good message into a very boring presentation. I must
admit that I have almost bored some people to death with
some of my PowerPoint presentations. Good tools dont
make good presentations. Creative use of these tools is the
key to success.
Some of our customers are using PowerPoint in conjunction
with Impatica for PowerPoint and Impatica OnCue to generate
some incredible presentations. I have seen some wonderful
stuff. A professor at Johns Hopkins University, for example,
has some fabulous content describing surgical techniques
for joint alignment. As I understand it, he was the first
or at least one of the first to perform hip replacement surgery.
Through his impaticized PowerPoint presentations, surgeons
around the world are learning directly from one of the best
how to gain a higher degree of success as they relieve pain.
He is able to use a tool he knows, PowerPoint, and with.
Impaticas products he can deliver his message securely
around the world without regard for platform or bandwidth.
In my opinion, thats a powerful pair!
I could go on and on about the fantastic examples I have
seen ranging from church groups of all denominations to major
corporations to schoolchildren. PowerPoint is a fantastic
tool. Impatica for PowerPoint and Impatica OnCue make it
possible to impaticize these presentations for hassle free
Internet delivery.