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An Interview with Patrice-Anne Rutledge
Interviewed by Geetesh Bajaj

Patrice-Anne Rutledge (pictured to the left) is the best-selling
author of more than 20 non-fiction books, primarily on communications
and web design. She has also contributed to numerous international
publications, founded several newsletters and websites, and has
created marketing communications materials, technical documentation,
and web content for leading international organizations. Patrice's
most recent book is Special Edition Using Microsoft Office PowerPoint
2003 (Que). She can be reached
or through her Web site:
PatriceRutledge.com

Geetesh:
Patrice:
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What do you think about PowerPoint, especially in light
of the various "Death by PowerPoint" proclamations
being heard these days?
I think the problem isnt PowerPoint itself, but the
misuse or poor use of PowerPoint. Yes, PowerPoint has become
rather ubiquitous in todays corporate culture and weve
all seen poorly designed and executed PowerPoint presentations.
In some cases, PowerPoints ease of use makes everyone
feel that they have the skills to design a quality presentation,
which isnt necessarily true. This is one of the reasons
why my latest book on PowerPoint has such an extensive section
on how to present in addition to how to create a presentation.
Only when people start to realize that there truly is an
art to creating an effective PowerPoint presentation will
the cries of death by PowerPoint subside.
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Geetesh:
Patrice:
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You've been writing books on PowerPoint since the last
few versions - what's your favorite new PowerPoint 2003
feature?
Package to CD is probably the most exciting new feature,
which enables you to create CDs of your PowerPoint presentations,
complete with the required fonts and all linked files. It
also includes the new, improved PowerPoint Viewer on the
CD.
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Geetesh:
Patrice:
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Do you collaborate or exchange feedback with Microsoft on how PowerPoint
evolves.
As a PowerPoint author as well as beta tester for the past
three releases, I do have a line of communication to Microsoft
and provide feedback on the usability and features of the
product. I believe active user feedback can and should drive
the future development of software applications and that
more users should make the effort to let their ideas and
opinions be heard.
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Geetesh:
Patrice:
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How and where do you typically use PowerPoint?
I normally use PowerPoint either in a corporate environment
or at home doing a variety of testing scenarios for my books
and articles. Ive created hundreds of PowerPoint presentations
over the past ten years, including live, on-demand, broadcast,
and trade show presentations. With all the new PowerPoint
features and add-ons such as Producer and Presentation Broadcast,
the way I use the product continues to evolve.
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Geetesh:
Patrice:
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What possibilities and potentials do you see in Producer 2003?
Producer, officially known as Microsoft Producer for Microsoft
Office PowerPoint 2003, is a great tool for creating streaming
media presentations with PowerPoint. And best of all, its
free and downloadable from the Microsoft website. Ive
used Producer frequently since its original launch and it
keeps getting better. The possibilities with Producer are
numerous including creating training seminars and courses,
sales and marketing presentations, and on-demand company
broadcasts, among others.
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Geetesh:
Patrice:
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Nowadays, PowerPoint has made inroads into home and
fun stuff like slideshows, multimedia greeting cards, family
trees and even screen savers - what's your opinion about
these non-conventional uses of PowerPoint?
Although I personally havent used PowerPoint for home
projects, I think the creative use of software is great.
My only advice to home users would be to verify that PowerPoint
really is the most effective tool to accomplish a particular
goal. Ive seen people use PowerPoint to do things that
it wasnt originally intended to do, and spend lots
of time doing so, when another software package could have
done the job much faster and easier.
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Geetesh:
Patrice:
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Any trivia, tips or favorite technique that you would like to share?
I think the best tip I could give PowerPoint
users goes back to the first question, on the art of using
PowerPoint. You need to remember that there are both technical
and creative aspects to working with PowerPoint -- technical
meaning how to use the software itself and creative meaning
how to apply design and delivery principles to your presentation.
You can be an expert at knowing all the cool new features
of PowerPoint and still not make a successful presentation
if your slides are unattractive and your delivery is tentative
or forced. People who understand this, design with both the
technical and creative aspects in mind, and focus on refining
their presentation techniques are the ones who will be able
to deliver a PowerPoint presentation with true power.
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