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An Interview with Paul Ludden
Interviewed by Geetesh Bajaj
Paul Ludden (pictured to the left) is the founder and sales
director of Omnivox Systems, a company dedicated to the sales and
marketing of specialist audio equipment utilising the FeONIC 'smart'
material technology. From its base in the UK, Omnivox Systems is
developing global distribution for its brand of desktop audio presentation
products.
More info at the
Omnivox site...

Geetesh:
Paul:
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Tell us something about FeONIC technology.
Omnivox is powered by FeONIC technology, this is based on
a 'smart' material made from rare earth alloys. A 'smart'
material is one that reacts in a pre-determined and reliable
manner to an external force or change in environmental conditions.
The FeONIC 'smart' material passes sound energy into solid
surfaces, causing the surface to act as an audio speaker.
Typically, tables and work-surfaces can be activated as giant
loud speakers, the fantastic benefit is that FeONIC technology
produces 'diffused' sound, rather than the sometimes harsh
'directional' sound produced by conventional speakers. As
a result, Omnivox produces sound pleasantly and evenly to
everybody around the boardroom table.
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Geetesh:
Paul:
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Tell us something about Omnivox's present and future products.
The first product launched by Omnivox Systems is the professional
presentation audio system, this is targeted towards the typical
Microsoft PowerPoint user, enabling the full audio content
of multimedia clips to be enhanced. We never tire of demonstrating
Omnivox, the reaction of disbelief when a customer realises
that their boardroom table has become a speaker is fantastic.
We are developing many commercial and consumer products utilising
the FeONIC technology, most are unwraps at the moment, but
think of an area or an application where conventional speakers
are not suitable, we're sure we will be able to provide a
workable solution.
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Geetesh:
Paul:
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How mobile is Omnivox?
Omnivox is targeted at the mobile sales & marketing
or training professional, as such the complete system including
digital amplifier, AC adaptor, actuator and ABS case weighs
less than 2kg. The AC adaptor is auto sensing and comes with
all the different connectors enabling its' operation from
any countries mains electrical supply.
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Geetesh:
Paul:
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What type of support infrastructure does Omnivox provide?
Omnivox can supply directly from its website or via a network
of distributors and dealers. Each dealer or distributor can
replace any faulty part of any Omnivox product. That said,
the actuator has no moving parts and the amplifier is digital
technology, hence there is not a great deal to go wrong.
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Geetesh:
Paul:
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Can you share any trivia about a unconventional use of Omnivox?
Omnivox is very new, hence we are building a database of
user or installation stories. The common thread is that Omnivox
is a real problem solver, resolving issues that have been
problem for years. We know of a company using Omnivox to
turn Sauna cabins into a speaker. We know of another company
that is saving thousands of pounds on Video Conference installations,
instead of hard wiring speakers in the ceiling they turn
the tabletop into a speaker, this saves a great deal of time
and money.
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Geetesh:
Paul:
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Can two Omnivox sound systems be used together - does this provide any
benefit?
On larger surfaces, by using a simple stereo splitter, two
Omnivox' can be used. These splitters are available from
any electronics or HiFi supplier. Even when 2 units are used
on a single worktop, a degree of stereo separation is heard.
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Geetesh:
Paul:
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How important is sound in a presentation.
There is an old audiovisual adage that goes
"nothing
makes a picture better than sound", after all, that's
why Hollywood invented the 'Talkies'. Audio has been the
forgotten ingredient in both audiovisual and multimedia presentations,
as computer hardware and software have become more powerful
there is a move to integrate corporate advertising and video
clips into presentations, unfortunately most people depend
on the internal speakers on their laptop computers. Frankly,
the performance of most laptop speakers have been compromised
due to their size, often the volume and frequency response
of internal speakers means that the full audio impact of
the presentation is lost, again Omnivox is proving to be
a problem solver.
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