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An Interview with the PowerPoint Content Publishing Team
Interviewed by Geetesh Bajaj, September 5th 2008
The PowerPoint Content Publishing Team creates content
for the PowerPoint section of the Office Online site at Microsoft.com – they
are a group of six – here are one sentence profiles and pictures
for all of them:

Shellie Tucker has been writing about PowerPoint
and other Office programs since 1999 and finds it thrilling to
discover that a piece of content is exactly what someone was looking
for.
Eric Schmidt is the newest member of the PowerPoint
Content Publishing team and can’t believe that he gets paid
to play with PowerPoint!
Joy Miller has worked as technical writer for
Microsoft for about 11 years and has worked on Word, FrontPage,
Windows SharePoint Services, and PowerPoint.
Mary Sobczyk has been working on Office products
since Office 95 and her favorite PowerPoint 2007 feature is SmartArt
graphics.
Jen Zamora has been working with PowerPoint templates
as a Content Project Manager for three years and is very impressed
with the templates that our PowerPoint customers submit to Office
Online.
Eric Jensen has been the PowerPoint editor for
about two and a half years, and will be adding content creation
to his editorial role in the future.

Geetesh: |

Tell us more about the PowerPoint Content Publishing
team. |

Team:
| 
There are six of us that internally at Microsoft are considered
the PowerPoint Content Publishing team. We focus on
creating the different types of PowerPoint help content,
such as training courses, video demos, templates, articles,
tours, podcasts, and much more.
Each of us has expertise
in different areas of PowerPoint and also in certain
content types, such as training (Shellie) or templates
(Jen). We like to keep our options open when choosing
the best content type for a given subject matter. For
example, we think showing someone (by demoing) how to
use PowerPoint animations is much more effective than
writing an article on how to do it. |

Geetesh: |

How do you all in the Content Publishing team work
individually – and
as a team? |

Team:
|

Individually, we review customer comments about our help
content on Office Online – looking for strong and
weak content trends. As a team, we talk about whether a
proposed action plan addresses customer concerns and requirements.
We share our ideas and peer review each other’s work
before we publish it. We also work closely with the people
on the product team at our Silicon Valley and Redmond campuses
and Microsoft
Most Valuable Professionals (MVPs) who review
our work for technical accuracy and provide their PowerPoint
and customer expertise.
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Geetesh: |

Can you share some thoughts on what visitors to
the PowerPoint section of Office Online are looking at – what
interests users more, what is popular, and what is surprising? |

Team: |

Customers with different levels of expertise require different
types of content. For example, power users, such as designers,
want more information about advanced features like animation,
drawing, charting, and SmartArt graphics. Newer users want
to know what is the difference between a theme and a template
and how does a slide master fit into the mix? People who
know PowerPoint basics generally want to migrate over to
the more advanced features and so we help them do that, too.
Creating one source of content for two (or more) different
user levels can be tricky but we try to address this by creating
different content types. An article with step by step procedures
to change theme colors may help an entry level user, whereas
a quick demo on SmartArt graphics can quickly help an advanced
user move ahead on their presentation. Plus, as we introduce
new types of content, we realize that more complicated features
or procedures might best be absorbed (or learned) if we package
together a demo with an article containing step-by-step procedures.
We’re experimenting with new ways to present our content
that will hopefully make it easier for people to learn the
product more quickly. We’re still learning which types
of content work best for different customer aptitudes and
how to best cover different levels of feature complexities.
In training courses, there are certain things that people
get especially passionate about. One of them is course audio.
Early on, we didn’t provide audio narration throughout,
but we got persistent pleas to have the full course read
aloud, so we implemented full-course audio (that you can
turn off if you prefer.) But there will always be people
who dislike audio and offer comments such as “I don’t
need you to act like my mother and read the text for me.” |

Geetesh:
|

Many, many visitors throng the Office Online site – and
you are in a position to monitor their visits. Are there any
site improvements made in the past few years that directly
resulted from this data? |

Team:
|

Aside from our regular reviews to improve existing PowerPoint
content and create new content based on customer requests,
we do have some Office Online site-wide-related feedback
that we’ve taken to
heart that has resulted in noteworthy improvements to the site.
Office
Online receives over 80 million unique visits per month,
so one thing that we did was make it easy for customers to
see what other people are reading or looking for. On the
PowerPoint home page, you’ll
see 3 new tabs: Most Read, Most Searched,
and Top Issues. These tabs
are populated based on what customers are viewing.

We’ve also
received a lot of customer questions about pricing (How much?) and
purchasing (Can I buy now?). So, we’ve added links at the top
of the page to make it easy for people to try or buy PowerPoint and
other Office programs.
In response to customer requests to see how
to do something, we’ve started creating more demos. You can see
the PowerPoint
demos at the Office showcase.
We’re also trying
to build a PowerPoint community and make it easy for people to share
great Office content. You can now submit
your own templates for PowerPoint,
Word, Excel, Access, and Publisher 2007 or use the Community
clips tool to create and submit your own help video. We’d love to see
your PowerPoint tips and tricks! |

Geetesh: |

Tell us more about the challenges you face:
working with different PowerPoint versions, interacting
with similar Content Publishing teams for languages other
than English, creating new content – and anything else you can
share. |

Team: |

We have the perpetual challenge of trying to help customers
with the version(s) they’re actually using while,
at some point, needing to immerse ourselves in new features
of the version that’s upcoming.
Another challenge
is to be in touch with customers’ needs and pain
points. Working closely with those who are developing
and testing Office gives us access to the software in
an inside way—but it doesn’t always show
us what customers need from us or how they use our products
in “real life”. The PowerPoint MVPs are an
invaluable asset to us in this regard. They show us reality,
in a good and vital way.
Another big challenge is, how
can we continuously make our content useful and engaging
to our customers. The Web is constantly changing, and
we strive to continually think outside of the box to
keep up with what is going on outside Microsoft. One
thing that we’ve done recently is start an Office
group on Facebook, Office 2007: Help! I'm lost!. If you
use Office 2007, feel free to join our group or send
mail to:
We’re aware of the language
and cultural differences among the people worldwide who
use PowerPoint. We realize that we can’t produce
help content for a worldwide audience in one sitting,
so we break it down. We produce content for the English-only
audience first and then work with our international partners
to localize the text and images so that all cultures
are embraced and everyone has access to similar information. |

Geetesh: |

Can you share some trivia or something funny – or
even something unconventional about the way site visitors interact – or
just something you want to share with Indezine readers? |

Team: |

The thing we enjoy most is reading the customer comments
about content we’ve created. (Comments are entered by customers
into the box below after clicking one of the buttons under
Was this Helpful?) The first time you read that something
you’ve created has helped somebody is an amazing feeling.
By the same token, it is disheartening to read those comments
where we haven’t been successful. The best comments
are those that are constructive criticism of what we can
do to make the content better. We do read your comments and
many of you are quite witty, and our biggest regret is that
because of the sheer volume we can’t respond to each
of you. Did you know that 500 million people use Office?
Even if one out of every hundred customers left only one
comment, that’s still quite a few for us to review.

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